With all of the talk about the importance of properly marketing your product or service, it’s important not to overlook the most valuable commodity of all: yourself. As much as that beautiful-looking flyer attracts the right type of attention for your product, a business card is designed to do the same for both your professional image and your career as a whole.

But do business cards still have a place in a digital world? In an era where finding someone is easier than ever thanks to tools like social media, do people still need to go through designing, printing, and handing out a business card? The answer is one that might surprise you.

Just because business cards still serve a purpose does not mean that all business cards are created equally. There are a number of design tips that you can use to make the RIGHT kind of first impression the next time you hand out your card to a customer or at that next big networking event.

Statistic Brain estimates that prospective clients will hold onto a colour-filled business card a full ten times longer than they will a standard white card. Colour also increases the impact of engagement on a person’s ability to follow simple directions; this is an advantage too powerful to ignore.

Approximately seventy-two percent of people say that they judge the company or brand that a person works for based on the quality of their business card. Likewise, thirty-nine percent of those who responded to a survey said that they would choose NOT to do business with someone if they had a “cheap-looking” business card.

Business cards are still essential in a digital world, and that means you need to devote the time to doing them well.

Do you need help creating the perfect business card? From graphic design services to thermography, rounded corners or custom die cuts, we can help your business cards special!

BENEFITS OF DIGITAL VISITING CARD:

1. Single Platform: Printed cards make up a heap in a few months so it becomes hard to find when required. It might get misplaced too as they are flooded like anything by the clients. It might also contain some irrelevant data.

2. Environment-friendly: A Survey shows that 88% of printed cards handed out are thrown out in less than a week. Annually 50-60 billion cards are printed out of which 45-50 billion are thrown into landfills. These can be stopped by increasing the use of Digital Visiting cards. Save Trees, Save Environment, Become Environment- friendly.

3. Easy Updating: Another advantage of a Digital Visiting card is that it is easily updated. In the case of Printed cards, we need to Redesign and Reprint the cards which becomes difficult and expensive for small businesses. A Digital Visiting card lets you automatically update the changes in your contact information, addresses, and vice versa.

4. Easy Access: You can get easy access to the visiting cards shared by others on your Smartphone anytime, anywhere. Due to the Digital India Campaign, everyone is Digitizing themselves and so everyone can easily access the Digital cards.

5. Inexpensive: Digital cards are not required to be printed and designed, unlike paper cards. So, Digital Visiting cards are far cheaper if not inexpensive than paper cards.

6. Great First Impact: Digital Visiting cards allow you to attach videos and links which are related to your business. This helps in showing the whole story behind your brand. This creates a very good First Impression for your clients.

7. Time- Saving: Digital Business card saves a hell lot of time. One doesn’t have to search for a physical business card that might have been kept somewhere. Also, earlier people attended get-to-gathers just to collect business cards of the well- known businessman. But now this can be done sitting in your house or office, which saves much of time.

THE PROS OF DIGITAL BUSINESS CARDS:

• Easy to Share

You can easily share digital business cards with your clients and people. All you need to do is to send the card to them via email, social media, text [SMS], and other ways. You do not have to shake a client’s hand before sharing your card.

• Stand Out

Since not everyone is using digital business cards, you can easily impress clients and stand out with these cards. While others are still sticking to conventional paper cards, just because of the digital cards, your business looks different. So, make sure that your business card ideas stand out from your competitors’ cards.

• Attach Media

Another significant advantage is that businesses can attach a variety of media with digital cards. They can add videos, links to their surveys, subscription lists, sign up forms, etc. This is useful in many ways. You promote your business by sharing video etc. A client receiving the card has a good impression of your business due to a variety of media included. It ensures a better engagement. You do not have to hire graphic design services to incorporate the media as you can do it yourself.

• Store the Information Conveniently

One of the most significant advantages of digital business cards is that it is a convenient way to store as much information as you want in one place. Unlike the paper cards, there is no lack of space here. So, include your URLs, website addresses, social media accounts, fax number, phone number, and more in the card.

• Updating Is Easy

A problem with the paper cards is that whenever you update information, you need to redesign and reprint the cards. That made them costly for small businesses. But that is not the issue with the digital counterparts. A digital business card design lets you automatically update the information. You do not have to reprint a new set of cards and no need to redesign either.

• Great for Contact Management

Another advantage of digital business card is that you have a great experience in managing your contacts. Some apps have optical character reader [ OCR] that can scan a business card. The scanner, including a special business card scanner, get the contact details converted into digital text. The app either saves the information or syncs the details with your CRM program.

• Easy to Customize

Customizing of the paper cards is a difficult task as you have to incorporate new elements of colors etc. Then the card has to go again through the printing process. But digital business cards can be quickly customized to a brand with the help of a business card maker software. Just choose the contact details, colors, typeface, etc., and you have the new card. There is no need to go through the time-consuming designing and printing process.

• Cost-Effective

The digital cards do not require you to spend a lot of money unlike paper cards on printing and designing. In fact, the cost of printing of cards on paper is very high for many small businesses. But the digital cards are free to have as there is no printing required. You will spend some money only on designing the card.

• Eco-Friendly

Digital business cards eliminate the need to cut tree for the paper. This helps in keeping the environment safe and secure for healthy breathing of pure air. It also helps in preventing deforestation.